Manager Online Sales – Etihad Airways – Uae

To drive the commercial revenue from online sales by defining and developing the strategic direction of the Hala website and the on line International sales channels and distribution. Manage the internal and external stakeholder relationships to ensure that the execution of the sales plans and revenue targets and KPI’s for all regional areas are achieved.


Identify growth strategy, business models and implementation plans for all online website channels, per region
Define and manage online set sales targets which is aligned and contributes to the overall company results and KPI’s
Develop online website sales campaigns for assigned region/market in coordination with marketing, product and sales teams with focus existing data and analysis for database building, affiliate marketing, SEO/SEM, Meta-Search, PPC and digital content
Work in collaboration with Customer Engagement and Insights team to Analyze and assesses the effectiveness of all existing campaign operations and current needs based on new technology and market competition
Use analytic tools to understand visitor flow, behavior to the site including drop-out rates through the funnel, followed by recommend actions to improve the web-site booking flow and performance
Conduct a detailed audit of existing web content in order to identify and recommend solutions for gaps and weaknesses of current content overview, structure and strategy. Develop a clear action plan to improve visitor flow rates. And provide updates on a regular basis to Senior Management Team
Collaborate with Partnership team and Strategy and Innovation programme managers to explore online partnership opportunities including key in-house stakeholder, external Etihad group partners and other opportunities and options to support the value proposition and sale channel expansion
Manage and monitor on line sales KPIs and dashboards (based on revenues and targets) to identify areas of improvement, new initiatives and propose corrective actions. Provide detailed monthly reports for the Senior Management Team
Monitor performance of online affiliates. Identify and implement new strategies and recommended marketing tools for new affiliate selection working closely with Hala Digital Marketing Team


Minimum Diploma preferably Bachelor Degree in Business related commercial/e-commerce field
3- 5 years of experience within relevant field (Digital agency, OTA, e-commerce B2C)
Must be a self -starter who can prove the ability to operate in a challenging environment and with multi-cultural teams
Must have proven on-line sales success in a similar position in a digital distribution role


Solid understanding of technology and systems used such as; GDS, ESP’s, CMS, Omniture, Google analytics, Tableau, social media and other tools used to drive a digital/online channel
In-depth knowledge of SEO strategy building, PPC programs from both organic and paid sources
Understand of google tag management, coding & affiliate connectivity
High computer literacy with good knowledge of MS Office applications
Excellent creative writing and presentation skills
Knowledgeable in data mining & analysis
Marketing experience is a plus
About Etihad Airways

Etihad Aviation Group (EAG) is a diversified global aviation and travel group comprising five business divisions – Etihad Airways, the national airline of the United Arab Emirates, Etihad Airways Engineering, Etihad Airport Services, Hala Group and Airline Equity Partners. The group has minority investments in six airlines: airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways and Virgin Australia.

From its Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve, more than 110 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of over 120 Airbus and Boeing aircraft. In 2013, it placed firm orders for 204 aircraft, which included 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s. For more information, please visit:

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