DIGITAL MARKETING MANAGER-CROSS CHANNEL – Emirates Group – dnata

JOB PURPOSE
Support a range of digital marketing objectives including new customer acquisition and customer retention, through online conversion, engagement and brand building. Recommend digital marketing plans in response to briefs. Implement and optimise plans across platforms and channels (Pay per Click- PPC, Display, Email, Affiliates, SEO).

Work with the channel specialist digital teams to develop, deploy and optimise a customer centric approach to digital marketing communications, relevant and effective across all digital customer touch-points. As the cross-channel digital marketer, there is the expectation to understand the latest innovations and technologies to order to provide a solid, consistent digital consultancy to the Account teams and other specialists.

Improve online KPI’s and campaign performance by introducing a stronger focus on targeting and optimisation, applying data-driven insights to identify relevant customer segments. Track and measure digital performance, ultimately improving marketing ROI, whilst increasing Customer Lifetime Value through relevant and engaging communications.

QUALIFICATIONS & EXPERIENCE
Marketing & Media Communication.Other : 8+ Years
Degree or Honours (12+3 or equivalent) :
Degree in a relevant field Experience in a digital role, client or agency side
Strong portfolio of cross-channel digital marketing successes
Understand how to interrogate commercial briefs, how create and report on brand or revenue metrics
Experience in using statistics and insights to make strategic decisions.
Strong negotiating and influencing skills.
Understanding of testing, personalisation and optimisation

SALARY & BENEFITS
We offer an attractive tax-free salary, paid in Dirhams, the local currency of the UAE. The Dirham is linked to the Special Drawing Right of the International Monetary Fund and it has been held constant against the US dollar since the end of 1980 at a mid-rate of approximately US$1=Dh3.66. Besides generous travel benefits normally associated with an airline, this managerial role also has excellent leave and health care packages, accommodation, power and water paid for, along with transport benefits, life insurance and other employee benefits making the role attractive to high performers. By viewing the ‘Dubai Lifestyle’ section in the careers website you can also consider the many benefits of Dubai as a location to live and work in.

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